I'll be giving a slideshow presentation tomorrow to the parents of my U11 and U12 teams. It's the first time I've ever done something like that. I'll be focusing on two aspects of 'education':

Sharing the details specific to my coaching style
General, broadly applicable soccer education

The first aspect serves as part marketing campaign, and part insight. It's marketing in the sense that I want them to buy into my specific vision of coaching. This encompasses style of play, how training is run, the way in which to evaluate games, and more. I want them on my side. I also want to give them insight into the specifics of that vision. So the background on why I coach a certain way, how it plays out on the field... A behind the scenes look.

The second aspect is something I tried to build in because I want to leave this group with something tangible they can use on their own. A way of framing proper coaching, for example, and some trustworthy resources to educate them. Not just journalists or articles, but teams to watch, coaches to follow, and practices to use when watching games. The parents are the ones REALLY in charge of their kid's development, and even after I'm gone, I can help ensure this group takes a critical look at their soccer environment, and makes the best choices.